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Title: Dynamic models of advertising competition / by Gary M. Erickson.
International series in quantitative marketing
Main Entry: Erickson, Gary M., 1945-
Publisher: Kluwer Academic Publishers,
Publication Date: c2003.
Publication Place: Boston :
ISBN: 1402072678 (alk. paper)
Subject: Advertising -- Mathematical models.
Competition -- Mathematical models.
Series: International series in quantitative marketing
Edition: 2nd ed.
Cover Image: http://images.amazon.com/images/P/1402072678 (alk. paper).jpg

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Muta Main Library General 659.1 ERI Normal Circulation Available 1 MU20090047 Book