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Title: Strategic analysis : a creative and cultural industries perspective / Jonathan Gander.
Mastering management in the creative and cultural industries
Main Entry: Gander, Jonathan, author.
Publisher: Routledge,
Publication Date: 2017.
Publication Place: New York :
ISBN: 9781138185265 (hardback)
9781138185272 (paperback)
9781315644592 (ebook)
Subject: Cultural industries.
Strategic planning.
Problem solving.
Series: Mastering management in the creative and cultural industries
Contents: Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.

Cover Image:

http://images.amazon.com/images/P/9781138185272 (paperback).jpg

http://images.amazon.com/images/P/9781138185265 (hardback).jpg

http://images.amazon.com/images/P/9781315644592 (ebook).jpg

Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
Amman University College	Reference	658.4012 G 3648	No Circulation	Available	1	BUA203051274	Book
Amman University College	Reference	658.4012 G 3648	No Circulation	Available	2	BUA203051307	Book