Jordanian Union Catalogue

Search Libraries Catalogue

Search

Options

Refine

Start Over

Show details

Duplicate Items

Add to My List

Print

Sorts and Limits

Sorts:

Title: Marketing in the digital age / John O'Connor, Eamonn Galvin.
Marketing and information technology.
Main Entry: O'Connor, John, 1960-
Galvin, Eamonn.
O'Connor, John, 1960- Marketing and information technology.
Publisher: Financial Times/Prentice Hall,
Publication Date: 2001.
Publication Place: Harlow, England ; New York :
ISBN: 0273641956
9780273641957
Subject: Internet marketing.
Internet marketing.
Marketing.
Informatietechnologie.
Informatiesystemen.
Informationssystem
Managementinformationssystem
Marketing
Online-Marketing
Marketing sur Internet.
Internet.
Edition: 2nd ed.
Contents: Marketing's challenge -- The arrival of the digital age -- How can marketing respond? -- Conducting marketing research -- Creating customer insight -- Creating the customer database -- Database marketing and direct marketing -- Relationship marketing -- Product -- more variety, faster -- Price -- what are you prepared to pay? -- Place -- your place or mine? -- Promotion -- the market of one -- Improving sales force effectiveness -- Delivering customer service and support -- Developing marketing systems that work.

Related Records: Online version: O'Connor, John, 1960- Marketing in the digital age. 2nd ed. Harlow, England ; New York : Financial Times/Prentice Hall, 2001 (OCoLC)895117528

Cover Image:

http://images.amazon.com/images/P/9780273641957.jpg

http://images.amazon.com/images/P/0273641956.jpg

	Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
	Muta Main Library	General	658.84 CON	Normal Circulation	Available	1	MU20105655	Book