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Title: Bricks to Clicks Why Some Brands Will Thrive in E-Commerce and Others Won't / by David Feinleib.
Main Entry: Feinleib, David. author.
SpringerLink (Online service)
Publisher: Apress : Imprint: Apress,
Publication Date: 2017.
Publication Place: Berkeley, CA :
ISBN: 9781484228050
Subject: Business.
Internet marketing.
Public relations.
Business and Management.
Online Marketing/Social Media.
Branding.
Corporate Communication/Public Relations.
Contents: Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
Related Records: Springer eBooks
Printed edition: 9781484228043
Cover Image: http://images.amazon.com/images/P/9781484228050.jpg

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JUST Main Library Electronic Resources HF5415.1265 No Circulation Available Online -778496 Book