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Title: Measuring Country Image Theory, Method, and Effects / by Alexander Buhmann.
Main Entry: Buhmann, Alexander. author.
SpringerLink (Online service)
Publisher: Springer Fachmedien Wiesbaden : Imprint: Springer VS,
Publication Date: 2016.
Publication Place: Wiesbaden :
ISBN: 9783658154073
Subject: Social sciences.
Communication.
Public relations.
Social sciences.
Communication Studies.
Media and Communication.
Corporate Communication/Public Relations.
Contents: Towards an integrative model of the country image -- A variance-based approach for PR measurement and evaluation -- From model to measurement -- The constitution and effects of country image and identity. .
Related Records: Springer eBooks
Printed edition: 9783658154066
Cover Image: http://images.amazon.com/images/P/9783658154073.jpg

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JUST Main Library Electronic Resources P87-96 No Circulation Available Online -760995 Book