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Title
Title:
Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University.
Main Entry:
Barringer, Bruce R., author.
Ireland, R. Duane., Joint Author
Ireland, R. Duane, Joint Author
Publisher:
Pearson,
Publication Date:
[2016].
Publication Place:
Boston :
ISBN:
9780133797190 (alk. paper)
0133797198 (alk. paper)
9781292095370
1292095377
Subject:
Entrepreneurship.
New business enterprises.
Entrepreneurship.
New business enterprises.
Edition:
Fifth Edition.
Contents:
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
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Barcode:
Media Type:
Balqa
General
658.11 B 3724
Normal Circulation
Available
1
BU201018021
Book
Yarmouk
General
HB615 .B374 2016
Normal Circulation
Available
الكتاب موجود في الطابق الأول
YU557339
Book