Title:
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
Author:
McDaniel, Carl D.
Lamb, Charles W.
Hair, Joseph F.
General Notes:
Bibliographical references.
'Introduction to Marketing' gives students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store.
Publisher:
South-Western ; Cengage Learning [distributor],
Publication Place:
Mason, Ohio : Andover :
ISBN:
9780538754873 (pbk.)
0538754877 (pbk.)
Subject:
Marketing.
Marketing.
Edition:
11th ed., International ed.
Physical Description:
xxv, 777 p. : col. ill., col. map ;
Location/SubLocation:
AHU /AHU_K
Publication Date:
2011.
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