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Title: Marketing in hospitality and tourism : a consumer focus / Richard Teare ... [et al.].
Author: Teare, Richard.
General Notes: Includes bibliographical references and index.
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
Publisher: Cassell,
Publication Place: London ; New York, NY :
ISBN: 0304328235
9780304328239
0304328251 (pbk.)
9780304328253 (pbk.)
Subject: Hospitality industry -- Marketing.
Tourism -- Marketing.
Economics.
Marketing.
Contents: Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
Physical Description: viii, 312 p. : ill. ;
Electronic Location: http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=739264&custom_att_2=simple_viewer
Publication Date: 1994.

Results 1 - 4 of 4
  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
German GJU Gifts TX911.3.M37 1994 Normal Circulation Available 1 GJU019509 Book
German GJU Gifts TX911.3.M37 1994 Normal Circulation Available 2 GJU025150 Book
German GJU Gifts TX911.3.M37 1994 Normal Circulation Available 3 GJU025100 Book
JU Main Library General 338.479100688 M345 Normal Circulation Available 1 JUF0727653 Book