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Title: Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.
Author: Lindgren, Mats, 1959-
Bandhold, Hans.
General Notes: Includes bibliographical references (p. [173]-[177]) and index.
"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--BOOK JACKET.
Publisher: Palgrave Macmillan,
Publication Place: New York :
ISBN: 0333993179 (alk. paper)
9780333993170 (alk. paper)
Subject: Strategic planning.
Decision-making.
Communication in management.
Business planning.
Strategische planning.
Scenario-methode.
Planification stratâegique.
Prise de dâecision.
Communication en gestion.
Plan d'affaires.
Physical Description: xii, 180 p. : ill. ;
Publication Date: 2003.

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Hashemite Main Library المجموعة البريطانية 658.4012 L 745 Normal Circulation Available 1 HU502727 Book