Title:
The brand gym a practical workout to gain and retain brand leadership / David Taylor and David Nichols.
Author:
Taylor, David, 1964-
Nichols, David, 1967-
ebrary, Inc.
General Notes:
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
Wiley,
Publication Place:
Chichester, U.K. :
ISBN:
9780470686195 (hbk.)
0470686197 (hbk.)
9780470665046 (e-book)
Subject:
Brand name products.
Product management.
Electronic books.
Edition:
2nd ed.
Physical Description:
xiv, 239 p. : ill.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10469803
Publication Date:
2010.
Title:
Brand new China advertising, media, and commercial culture / Jing Wang.
Author:
Wang, Jing, 1950-
ebrary, Inc.
General Notes:
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
Harvard University Press,
Publication Place:
Cambridge, Mass. :
ISBN:
9780674026803 (cloth : alk. paper)
0674026802 (cloth : alk. paper)
Subject:
Advertising -- China.
Marketing -- China.
Brand name products -- China.
Electronic books.
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Physical Description:
xiii, 411 p. : ill.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10313872
Publication Date:
2008.
Title:
Brand real how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
Author:
Vincent, Laurence.
ebrary, Inc.
General Notes:
Includes bibliographical references and index.
Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
American Management Association,
Publication Place:
New York :
ISBN:
9780814416761 (hardcover)
0814416764 (hardcover)
9780814416778 (e-book)
Subject:
Branding (Marketing)
Customer loyalty.
Electronic books.
Contents:
Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
Physical Description:
xii, 257 p.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10530655
Publication Date:
2012.
There are no items available
Title:
Brand relevance making competitors irrelevant / David A. Aaker.
The Jossey-Bass business and management series
Jossey-Bass business & management series.
Author:
Aaker, David A.
ebrary, Inc.
General Notes:
Includes bibliographical references and index.
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
Jossey-Bass,
Publication Place:
San Francisco, Calif. :
ISBN:
9780470613580 (cloth)
9780470922590 (ebk)
9780470922613 (ebk)
9780470922606 (e-book)
Subject:
Brand name products.
Branding (Marketing)
Technological innovations.
Electronic books.
Series:
The Jossey-Bass business and management series
Jossey-Bass business & management series.
Edition:
1st ed.
Physical Description:
xvi, 381 p. : ill.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10438354
Publication Date:
c2011.
Title:
The new Jewish leaders reshaping the American Jewish landscape / edited by Jack Wertheimer.
Brandeis series in American Jewish history, culture, and life
Brandeis series in American Jewish history, culture, and life.
Author:
Wertheimer, Jack.
ebrary, Inc.
General Notes:
Includes bibliographical references and index.
Mapping the scene: how younger Jewish adults engage with Jewish community / Jack Wertheimer -- From Jewish people to Jewish purpose: establishment leaders and their non-establishment successors / Steven M. Cohen -- Expressive, progressive, and protective: three impulses for innovative organizing among young Jews today / Steven M. Cohen -- Young Jewish leaders in Los Angeles: strengthening the Jewish people in conventional and unconventional ways / Sarah Bunin Benor -- Reimagining Jewishness: younger American Jewish leaders, entrepreneurs, and artists in cultural context / Sylvia Barack Fishman, with Rachel S. Bernstein and Emily Sigalow -- The reality of the virtual: looking for Jewish leadership online / Ari Y. Kelman -- In its own image: independent philanthropy and the cultivation of young Jewish leadership / Shaul Kelner.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
Brandeis University Press,
Publication Place:
Waltham, Mass. :
ISBN:
9781611681833 (pbk. : alk. paper)
9781611681840 (e-book)
Subject:
Jewish leadership -- United States.
Jews -- United States -- Social conditions.
Young adults -- United States -- Attitudes.
Judaism -- United States -- History -- 21st century.
United States -- Ethnic relations.
Electronic books.
Series:
Brandeis series in American Jewish history, culture, and life
Brandeis series in American Jewish history, culture, and life.
Contents:
Mapping the scene: how younger Jewish adults engage with Jewish community / Jack Wertheimer -- From Jewish people to Jewish purpose: establishment leaders and their non-establishment successors / Steven M. Cohen -- Expressive, progressive, and protective: three impulses for innovative organizing among young Jews today / Steven M. Cohen -- Young Jewish leaders in Los Angeles: strengthening the Jewish people in conventional and unconventional ways / Sarah Bunin Benor -- Reimagining Jewishness: younger American Jewish leaders, entrepreneurs, and artists in cultural context / Sylvia Barack Fishman, with Rachel S. Bernstein and Emily Sigalow -- The reality of the virtual: looking for Jewish leadership online / Ari Y. Kelman -- In its own image: independent philanthropy and the cultivation of young Jewish leadership / Shaul Kelner.
Physical Description:
xvi, 352 p.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10509952
Publication Date:
c2011.
Title:
The new Jewish leaders reshaping the American Jewish landscape / edited by Jack Wertheimer.
Brandeis series in American Jewish history, culture, and life
Brandeis series in American Jewish history, culture, and life.
Author:
Wertheimer, Jack.
ebrary, Inc.
General Notes:
Includes bibliographical references and index.
Mapping the scene: how younger Jewish adults engage with Jewish community / Jack Wertheimer -- From Jewish people to Jewish purpose: establishment leaders and their non-establishment successors / Steven M. Cohen -- Expressive, progressive, and protective: three impulses for innovative organizing among young Jews today / Steven M. Cohen -- Young Jewish leaders in Los Angeles: strengthening the Jewish people in conventional and unconventional ways / Sarah Bunin Benor -- Reimagining Jewishness: younger American Jewish leaders, entrepreneurs, and artists in cultural context / Sylvia Barack Fishman, with Rachel S. Bernstein and Emily Sigalow -- The reality of the virtual: looking for Jewish leadership online / Ari Y. Kelman -- In its own image: independent philanthropy and the cultivation of young Jewish leadership / Shaul Kelner.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Publisher:
Brandeis University Press,
Publication Place:
Waltham, Mass. :
ISBN:
9781611681833 (pbk. : alk. paper)
9781611681840 (e-book)
Subject:
Jewish leadership -- United States.
Jews -- United States -- Social conditions.
Young adults -- United States -- Attitudes.
Judaism -- United States -- History -- 21st century.
United States -- Ethnic relations.
Electronic books.
Series:
Brandeis series in American Jewish history, culture, and life
Brandeis series in American Jewish history, culture, and life.
Contents:
Mapping the scene: how younger Jewish adults engage with Jewish community / Jack Wertheimer -- From Jewish people to Jewish purpose: establishment leaders and their non-establishment successors / Steven M. Cohen -- Expressive, progressive, and protective: three impulses for innovative organizing among young Jews today / Steven M. Cohen -- Young Jewish leaders in Los Angeles: strengthening the Jewish people in conventional and unconventional ways / Sarah Bunin Benor -- Reimagining Jewishness: younger American Jewish leaders, entrepreneurs, and artists in cultural context / Sylvia Barack Fishman, with Rachel S. Bernstein and Emily Sigalow -- The reality of the virtual: looking for Jewish leadership online / Ari Y. Kelman -- In its own image: independent philanthropy and the cultivation of young Jewish leadership / Shaul Kelner.
Physical Description:
xvi, 352 p.
Electronic Location:
http://site.ebrary.com/lib/excellence/Doc?id=10509952
Publication Date:
c2011.
Title:
Brassey's unmanned aircraft / Arthur Reed.
Unmanned aircraft.
Author:
Reed, Arthur.
General Notes:
Includes index., Includes index.
Publisher:
Brassey's Publishers ; distributed in the U.S.A. and Canada by the British Book Centre,
Publication Place:
London : Elmsford, N.Y. :
ISBN:
0827773862 (British Book Centre) :
Subject:
Drone aircraft.
Physical Description:
ix, 110 p. : ill. ;
Publication Date:
1979.
Title:
Dystopian worlds in Sinclair Lewis's it can’t happen here and Aldous Huxley's brave new world : a comparative literary study / by Khaled Kaal
; supervised by Dr. Ahmad Alkouri.
can’t happen here
Brave new world
Author:
Kaal, Khaled, author.
Alkouri, Ahmad, supervisor.
Jerash Univerity (Jerash, Jordan). Faculty of Arts. Department of English Language
General Notes:
Thesis (M. A. in Arts of English Language and Literature)--Jerash Univerity (Jerash, Jordan), Faculty of Arts, Department of English Language
, 2020.
Includes bibliographical references and index.
This study tries to shed the light on the dystopian societies in two novels: Aldous Huxley's Brave New World (1931) and Sinclair Lewis's It Can’t Happen Here (1935). The study briefly introduces the dystopian worlds in which the human society lives under the oppression and control of a totalitarian government, repressive rule or technological power. It puts forward literature review and theoretical framework that discusses the dystopian societies as portrayed in the two novels. Then, it tries to explore the theme of dystopian society in Huxley’s Brave New World and focuses on how people are controlled. The findings include the main ideas tackled in previous chapters. Totalitarian system, control, technology and propaganda are the main types of dystopian practices in the portrayed communities. The protagonists live in and suffer from these elements of dystopian society. In the conclusion there is also a comparison between the novels exposing the similarities and differences in their reflections and treatment of their dystopian worlds.
The electronic version is available in theses database \\ University of Jordan.
Includes abstract in English.
Subject:
English fiction -- History & criticism.
English Language -- History & criticism.
Lewis, Sinclair, 1885-1951. can’t happen here
Huxley, Aldous, 1894-1963. Brave new world
Dissertation Note:
Thesis (M. A. in Arts of English Language and Literature)--Jerash Univerity (Jerash, Jordan), Faculty of Arts, Department of English Language
, 2020.
Physical Description:
CD-ROM1 : PDF.
Publication Date:
2020.
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