Title:
Digital marketing : [strategy, implementation and practice] / Dave Chaffey, Fiona Ellis-Chadwick.
Author:
Chaffey, Dave, 1963- author.
Ellis-Chadwick, Fiona, author.
General Notes:
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--
Publisher:
Pearson,
Publication Place:
Harlow ; New York :
ISBN:
9781292400969
129240096X
9781292400990
1292400994
9781292401003
1292401001
Subject:
Internet marketing.
Telemarketing
Strategic planning.
Marketing sur Internet.
Planification strategique.
Internet marketing.
Strategic planning.
Edition:
Eighth Edition.
Physical Description:
xxv, 534 pages : illustrations (color) ;
Publication Date:
2022.
2022
Log in
Help
